Tracking key metrics and creating reports – Roam

'All Pages' report

To isolate just traffic to your website’s blog, we're going to use the “All Pages” report in Google Analytics.

Login to Google Analytics → scroll to “Behavior” section in the left-hand menu → select “Site Content” → select “All Pages”

Once you’ve opened the “Site Content” Section, click the “All Pages” report:

Now that you're in “All Pages” report, let’s filter your results to look at your blog only excluding all other pages of your site. To do this, we need to determine what the URL path of your blog posts looks like:

https://www.visitgrampians.com.au /blog
https://www.visitgrampians.com.au /blog/10-reasons-to- visit-the-grampians-this- summer

Now we’ll filter the results by entering the path: /blog/ in the search bar on the all-pages report - just hit the magnifying glass or click Enter to search. You’ve now limited the “All Pages” report to show just results for your blog.

When you look at the report, you’ll see a list of your blog posts in the table below the graph and metrics associated with each of them. Here are explanations of a couple of key metrics:

You can also save this report in → Saved Reports, or you can also set up an email automation report to receive it monthly/weekly/daily.

For more information on Google Analytics tracking, help in setting up Google Data Studio and more advanced reporting, we're more than happy to arrange this for you at an additional cost. Please get in touch with Roam's Customer Success team and we can refer you to our strategy team.